Client Summit 2008
Agenda
Coremetrics has developed an action packed agenda for you. Starting with a series of keynotes on Tuesday morning, you will learn from Coremetrics executives, industry experts and Coremetrics clients. Through the keynotes, breakouts, and networking sessions, you will learn how to get the most from you digital marketing investment, and ensure that your visitors have the best possible online experience. For more information, click on the links below.
Keynotes
Hear from Coremetrics' executives and industry experts in a series of keynote sessions that complement our breakout and networking sessions. Keynote presentations will cover hot topics for marketers today, such as:
- Coremetrics' vision for digital marketing optimization
- Coremetrics roadmap for 2008 and beyond
- The Open Brand: Preparing for the future
- Customer engagement: driving loyalty
- Creating community beyond the Web 2.0 world
Laura Evans, Executive Studio Director, Resource Interactive, Inc.
With 15 years of industry experience, Laura Evans leads a multidisciplinary practice of digital marketing agency Resource Interactive. Laura is an enthusiastic leader who oversees relationships with clients including Bath & Body Works, Express, Victoria's Secret, L.L. Bean and Wal-Mart, sharing big ideas and actionable insights for creating online experiences that meet customers' needs.
Laura is a recurrent panelist and speaker at industry events, and is frequently quoted in the media. Drawing from a degree in advertising design and experience with companies such as Nike, Adidas, Microsoft and Eastman Kodak, her expertise has landed her at the podium for events such as the Direct Marketing Association's Annual Catalog Conference, Online Market World, The Ohio State University's Fisher College of Business, and ad:tech. Laura was also a judge for the 2006 International ECHO Awards.
Eric T. Peterson, CEO and Principal Consultant at Web Analytics Demystified
Eric Peterson has worked in web analytics since the late 1990's in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics bloggers at www.webanalyticsdemystified.com.
Eric has committed much of his life to the betterment of the web analytics community, so much so that Jim Sterne, President and co-founder of the Web Analytics Association, says "Eric's leadership in the industry in unparalleled, his devotion to the community is legendary and his years of experience translate immediately into strategic and tactical competitive advantage for everybody who works with him."
Kenneth Seiff, CEO, Diet Channel Network, Inc.
Before starting Diet Channel, Ken was Chief Executive Officer of Glowcast Ventures, a privately held venture capital firm that has invested in a variety of start ups including Fone2Fone, Glowcast Television and Diet Channel Network. Glowcast has also consulted and/or partnered with leading companies such as Amazon, Tribeca Films, Lacoste and American Idol.
Before Glowcast, Ken was Founder and CEO of leading online retailer, Bluefly, Inc. Prior to founding Bluefly, Ken was CEO and founder of Pivot Rules, Inc., the first apparel brand focused on golfers under the age of forty. The Pivot Rules brand was sold through Saks Fifth Avenue, Barneys, Bloomingdales, Neiman Marcus and Macy's.
A proven online leader, Ken has also worked at consulting firm, Lorne Weil Inc., and leveraged buy-out firm, Founders Equity. He currently serves on the boards of Diet Channel Network and Fone2Fone and has held board positions with Bluefly, The National Retail Federation, Shop.org, Pivot Rules and Publicolor.
Joe Davis, President and CEO, Coremetrics
As President & CEO of Coremetrics, Joe Davis is responsible for leading the company's overall business strategy and guiding day-to-day operations. Joe brings over 20 years of executive management experience to the Coremetrics team from companies including PeopleSoft, Nortel Networks, Remedy, Lotus and Everex.
John Squire, Chief Strategy Officer, Coremetrics
John Squire is the Chief Strategy Officer at Coremetrics. He joined Coremetrics in 2001, and is now responsible for the development of Coremetrics Search Marketing Services and setting the company's vision of the market and technical strategy for Coremetrics Digital Marketing Optimization solutions.
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Breakout Sessions
Client Summit Attendees will be able to attend five of fifteen breakout sessions geared to the needs of marketers, merchandisers, ecommerce managers, site designers, and web analysts. In these sessions, you will hear best practices, lessons learned and "how to" techniques on a variety of topics from Coremetrics product experts and your peers. Coremetrics clients will share their successes and reveal the tips and tricks that have worked for them, enabling you to apply their experience to your organization immediately.
Topics for breakout sessions will cover a wide variety of areas, including:
- Advanced marketing attribution
- Managing paid search
- Contextual marketing
- Web 2.0 and social media
- Improving site recommendations
- Measuring site tools
- Best practices in A/B testing
- Data driven merchandising
- Managing economic and non-economic conversion
- Segmentation basics
- Multi channel marketing
- Remarketing, including email and onsite targeting
- Tagging basics for business users
- Managing the web analytics process
For a list of session descriptions, please click here
Agenda
| 9:00am - 3:00pm | Coremetrics Golf Scramble (optional) |
| 4:00pm - 8:00pm | Registration |
| 6:30pm - 9:00pm | Welcome Reception |
| 7:30am - 8:30am |
Breakfast
Partner Pavilion |
| 8:30am - 9:15am |
Keynote
How the Web Was Won
Joe Davis, President and CEO, Coremetrics |
| 9:15am - 10:00am |
Keynote
The Open Brand: How Brands Can Adapt to the Social Web
Laura Evans, Executive Studio Director, Resource Interactive, Inc. |
| 10:00am - 10:30am |
Morning Refreshment Break
Partner Pavilion |
| 10:30am - 11:00am |
Keynote
Get Marketing with Coremetrics
John Squire, Chief Strategy Officer, Coremetrics |
| 11:00am - 11:30am |
Keynote
Building an Online Community from the Ground Up
Ken Seiff, CEO, Diet Channel Network |
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| 11:40am-12:30pm |
Increasing Cross Selling Revenue and Efficiency
Darren Schott, Blair
Chris Mann, Coremetrics |
Segmentation 101 - Examining Each Piece of the Puzzle
Carol Ott, Hanover Direct
Cristina Soto, Coremetrics
|
Multichannel Measurement: Tying Online and Offline Together
Thomas Mann, Bank of America
William Greene, Coremetrics
|
| 12:30am - 2:00pm |
Lunch
Partner Pavilion |
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| 2:00pm-2:50pm | Best Practices in A/B Testing
Matt Cardwell, Quicken Loans
Kate Heintz, Coremetrics
|
Why Tagging Matters - Maintaining Data Value Through Tag Maintenance
Eliot Towb, Coremetrics
|
Web 2.0: Where Are We Now?
Tony Keevan, Diageo
Brian Tomz, Coremetrics
|
| 3:00pm-3:50pm |
Valuing your Website: Measuring Conversions that Make Sense
John Fernandez, Accoona
Ana Cardenas, Coremetrics
|
Best Practices for Managing the Web Analytics Process In Your Organization
Margaret Tsai, Williams Sonoma
Cindy Lincks, Coremetrics
|
Delivering Campaign Success with Targeting
Pam Hege, Benchmark Brands
Mike Niemann, Coremetrics
|
| 3:50pm - 4:20pm |
Afternoon Refreshment Break Partner Pavilion |
| 4:20pm - 5:15pm |
Birds of a Feather Session One |
| 5:15pm - 6:45pm |
Partner Cocktail Reception
Partner Pavilion |
| 7:00pm - 10:30pm |
"A Taste of Texas" Dinner
The Ashton Depot, Fort Worth |
| 7:30am-8:30am |
Breakfast
Partner Pavilion |
| 8:30am - 9:30am |
Keynote
Coremetrics Roadmap: 2008 and Beyond
John Squire, Chief Strategy Officer, Coremetrics
John Payne, VP of Product Marketing and GM of SurfAid |
| 9:30am - 10:15am |
Keynote
Measuring Visitor Engagement in a Web 2.0 World
Eric Peterson, CEO and Principal Consultant, Web Analytics Demystified |
| 10:15am-10:45am |
Morning Refreshment Break
Partner Pavilion |
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| 10:45am-11:35 |
How to Profitably Grow Paid Search
Stefan Pioso, KODAK Gallery
Chad Baldwin, Coremetrics
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Analyzing Attributes & Faceted Search: Think Like Your Visitors
Caroline Moore-Kochlach, Oodle
Brian Tomz, Coremetrics |
Measuring Engagement Workshop
Eric Peterson, Web Analytics Demystified
John Squire, Coremetrics |
| 11:45am-12:35pm |
Effective Merchandising
Patrick Livingston, The Orvis Company, Inc.
Uma Jadhav, Coremetrics
|
Search Engine Optimization: How to Play the Game
Jessica Maier, Calendars.com
Kelli Blankenbaker, Coremetrics |
Coremetrics Basics for the Busy Professional
Seth Holladay, Rodale
Beth Miller, Coremetrics |
| 12:35pm-2:45pm |
Lunch
Partner Pavilion |
| 2:00pm-2:50pm |
Birds of a Feather Session Two |
| 3:00pm-3:30pm |
Closing Remarks
Joe Davis, President and CEO, Coremetrics |
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